Doe Deere was born in Russia, and raised in New York City. She is the CEO and founder of Lime Crime cosmetics. She wants to prove that make up does more than cover up imperfections on the face. That make up is a way to express yourself. In 2008, she launched her own line of colorful, cruelty-free cosmetics which are all a part of Lime Crime. Its a bold and striking line of cosmetics that do not get tested on animals with many fans. She chose the name of her business based on her favorite color. She always had a dream to develop lipsticks, eyeshadows, and nail polish that would be fresh and brilliant in color. Doe started out very small, but obtained her business on her own terms. She very much so supports other women owned businesses. She speaks about following your ambition and finding your own voice often. She has spoke about that at public events. Two of them being PHAMExpo, and Vegas Nay’s Stardust Tour. She enjoys mentoring other females who want to become entrepreneurs. She invites them to contact her on her Instagram for any advice they may need. Her idea for her make up brand started back in her sewing days. She modeled everything herself, and knew she wanted it all to be colorful, which those colors seem to be hard to come by. She launched Lime Crime in 2008. Her days consist of many meetings, or being spend in a lab with a chemist, and answering emails on her iPhone. She insists on trying out her new products herself, and until she comes up with new products, she waits patiently until an idea comes to her. Before she puts anything into production she says that she must live for it, and feel it. Her business was one of the first to strongly focus on e-commerce. Other companies picked up the idea quickly. Today its something that make up companies almost have to have. Her goal is to create the best interactive shopping experience for her customers. She is generally optimistic in approaching people, and business situations which helps her be more productive. If she could start over again from the beginning of it all, she says she would’ve started her business earlier. She had been carrying the idea around for years before actually doing anything with it. She treats her employees, vendors, and partners with love and respect because everyone wants to be appreciated, which is so true! She seems to have come a long way from where she started, and loves what she does!