Sweetgreens Concept to See Continued Growth

Over the past few years, one of the fastest growing restaurant chains in the Northeast United States has been Sweetgreens. This chain, which was started just eight years ago, has quickly grown to over 40 locations across the country. While it has grown in popularity, it has very modest roots.


The chain of restaurants was started by three young adults while they were still in school at Georgetown University. The concept was developed when the three young men were discussing the lack of healthy lunch options on or near campus. As the three students were finishing up their education, they were also developing a detailed business plan, which they were able to share with investors and lenders.


Within a few months of graduating, the three entrepreneurs had open their first sweet greens location. The restaurant chain was an instant success with students as well as other people in the Georgetown area. Within a few years, they had expanded to other areas in Washington DC, New York, and Boston. The company is now looking to expand further into California, Chicago, and other major cities across the nation.


The overall concept of the Sweetgreens brand is pretty simple. The company strives to provide its customers with the highest grade produce and protein as possible. Whenever possible, they attempt to purchase directly from local farmers, which helps to ensure that the products they brush and true to the individual locations of each restaurant.


The company also strives to ensure that they have a strong customer focus at all levels of the organization. While the company now has a big corporate presence. All members of the corporate office are required to spend at least five days per year working in one of the restaurants. This helps to ensure they understand the day-to-day operations of the business.


One of the continued leaders of the company has been Nathaniel Ru. He was one of the original three founders of the restaurant chain and has been very involved in the continued growth and development. Ru sees a considerable amount of potential growth in both their restaurants as well as through their online ordering, mobile application, and website.