The Striking CEO Doe Deere

Doe Deere was born in Russia, and raised in New York City. She is the CEO and founder of Lime Crime cosmetics. She wants to prove that make up does more than cover up imperfections on the face. That make up is a way to express yourself. In 2008, she launched her own line of colorful, cruelty-free cosmetics which are all a part of Lime Crime. Its a bold and striking line of cosmetics that do not get tested on animals with many fans. She chose the name of her business based on her favorite color. She always had a dream to develop lipsticks, eyeshadows, and nail polish that would be fresh and brilliant in color. Doe started out very small, but obtained her business on her own terms. She very much so supports other women owned businesses. She speaks about following your ambition and finding your own voice often. She has spoke about that at public events. Two of them being PHAMExpo, and Vegas Nay’s Stardust Tour. She enjoys mentoring other females who want to become entrepreneurs. She invites them to contact her on her Instagram for any advice they may need. Her idea for her make up brand started back in her sewing days. She modeled everything herself, and knew she wanted it all to be colorful, which those colors seem to be hard to come by. She launched Lime Crime in 2008. Her days consist of many meetings, or being spend in a lab with a chemist, and answering emails on her iPhone. She insists on trying out her new products herself, and until she comes up with new products, she waits patiently until an idea comes to her. Before she puts anything into production she says that she must live for it, and feel it. Her business was one of the first to strongly focus on e-commerce. Other companies picked up the idea quickly. Today its something that make up companies almost have to have. Her goal is to create the best interactive shopping experience for her customers. She is generally optimistic in approaching people, and business situations which helps her be more productive. If she could start over again from the beginning of it all, she says she would’ve started her business earlier. She had been carrying the idea around for years before actually doing anything with it. She treats her employees, vendors, and partners with love and respect because everyone wants to be appreciated, which is so true! She seems to have come a long way from where she started, and loves what she does!

Follow Doe Deere on LinkedIn

Learn more:

https://www.limecrime.com/pages/our-founder

Doe Deere and Lime Crime

Lime Crime is a business that was created in 2008 for the purpose of redefining the makeup industry. With similar options that lack creativity, one businesswoman in particular wanted to reinvent what it means to be beautiful for both men as well as women and to create a new line of products that promotes beauty on the inside as well as on the outside. Lime Crime was created by Doe Deere, a rising entrepreneur with a taste for helping others find true beauty. Doe Deere has always bee a creative individual and has marked herself as one of the top individuals within the makeup industry.

Lime Crime was officially founded in 2008 as a side business to a clothing line that Doe Deere had also created that featured beautiful colors and bright patterns that were used to create her own clothing. The makeup that Doe Deere created was an afterthought to have a makeup that would not wash the face out when wearing bright colors. Doe Deere created Lime Crime to make people feel beautiful on the inside as well as on the outside and to be influenced to have a positive attitude that is the result of feeling confident.

In recent news, Doe Deere was asked by Galore magazine to conduct an interview to not only talk about her life as a businesswoman, but to also talk about her future plans for the business. As a businesswoman, Doe Deere was excited to promote her company as well as have a chance to tell her fans her background story. During this interview, Doe Deere stated that she has always been interested in makeup and remembers dressing up with her friends in some of the wildest outfits and putting wild makeup to match what they were wearing from their mother’s wardrobe.

The name of Lime Crime is a result of Doe Deere’s desire to have a name that would stand out to businesses. The color of lime was specifically used because that is the favorite color of Doe Deere to use on her clients. As a businesswoman, Doe Deere is dedicated to her fans and to her customers and hopes to continue to grow her company with their help in the future.

Follow Doe on Twitter @doedeere