Nutrimost is one of the most successful weight loss companies in recent history. Their recent success is guided by a few different factors. The reason that it is successful is clients like them because they don’t have to take any medication to be on the program. The second is the fact that the process is guided by a professional. These things have made Nutrimost very successful and other companies have noticed and are trying anything they can to latch onto their success. This includes illegal means.
In fact, Nutrimost says that another company, Healthy Living, did use illegal means to leech off of their success. They claim that the rival weight loss company pirated a video off of their website in order to use it on their own site for advertising. Nutrimost went as far as to send a cease and desist letter last fall, but that wasn’t quite enough.
The videos are strikingly similar. The one major difference that is noticeable is that that the Nutrimost slogan “Ultimate Weight Loss Plan” is replaced in the new video by “Can’t Lose Diet Plan”. This is is really the only major difference. Many of the customer and medical professional testimonials are even the same in both videos. This has caused Nutrimost to sue Healthy Living in court.
Nutrimost is seeking $300,000 in the lawsuit. They say that this will cover the money they lost through the stolen video. The money is also retribution for the damage to reputation that they allegedly suffered. On top of the money, Nutrimost is also seeking a court order against Healthy Living that says that they can never use the video on their website again.