The RBS Group of Brazil may not often be seen as a family business after the company grew over the course of the latter half of the 20th century and the first two decades of the 21st century into one of Brazil’s leading media providers; however, the appointment of Eduardo Sirotsky Melzer, better known as Duda Melzer made him just the third President of the company, all three of whom have been members of the Sirotsky family. Duda Melzer follows in the footsteps of his grandfather and uncle in becoming the leader of the RBS Group that is now looking to diversify its interests while making sure the traditions of the past remain honored in an ethical way. Info sourced: Acaert.com
In an article on clicrbs, Duda Melzer has worked hard to make sure the transition to his leadership has been seamless as the Chairman and President of RBS has been awarded a position on the list of 25 business leaders praised in 2015 by the Cambridge Institute for Family Enterprise. Duda has not achieved family business success alone and is quick to praise the assistance he has received from Harvard professor and family business sector expert Professor John Davis in moving RBS forward in an ethical way.
The use of technology is something Duda Melzer believes can be developed in a way that allows the RBS Group the chance to save money and provide a better service to its customers; a keen sports fan who attends events regularly, Duda Melzer has encouraged the use of video conferencing to make sure he and his employees can be in constant contact throughout each business day.
The all round success in business achieved by Duda Melzer has seen him win numerous awards and become a member of prestigious industrial bodies. Alongside his achievements in media and advertising sectors, Duda Melzer is well known for his success with the Brazilian Association of Human Resources.
Check out his profile: https://www.crunchbase.com/person/duda-melzer#/entity