Kate Hudson’s Fabletics is Taking on Amazon and Winning

Not too many companies can say that they are taking on Amazon and winning, but that is exactly what Kate Hudson’s Fabletics has been doing for the last three years. Even though Amazon commands a staggering 20 percent of the online sales in fashion, Fabletics has amassed over $250 in sales in only a few years. These numbers appear to be growing, and this is quite an accomplishment considering the size and strength of competition in this crowded space.

 

Hudson was recently asked to comment on the success of her athleisure brand, and she says she owes it all to her membership platform and a shopping process known as reverse-showrooming. Unlike Amazon, the women who come to the Fabletics retail stores at the mall are in for a completely unique shopping experience. They sign-up for a free membership and follow-up with a Lifestyle Quiz that complements the membership. Women are not pressured by sales associates to buy, in fact, they are encouraged to simply try on the active-wear and workout apparel, making sure the find things that fit perfectly.

 

Now even though many women do not buy on the spot, here is where reverse-showrooming kicks into high gear.

 

All the items that were worn in the retail store were added to the online profile of the consumer. Later when things are less hectic in the day, these same women return to the Fabletics website and continue shopping. Since they already know what sizes now look great on them, they can choose workout apparel that is in different colors or styles they want. There is no guess-work at this point because the shopper knows what looks great on their body and can now shop without worry. As a member of the Kate Hudson’s Fabletics website, shoppers get discounts and free shipping on all orders. This is part of the reason buyers are lining up to buy Hudson’s athleisure brand.

 

Consider that anyone who took the quiz gets a personal shopper too, just more in the way of exceptional treatment for customers who deserve more than what Amazon offers. Members at Amazon get to pay $79 a year for 2-day shipping, and nothing more. Fabletics members have a shopper choosing clothes for them once a month for consideration, nothing ships without the final approval of the buyer at Fabletics either. Women are raving about the ease in which they can get their hands on the latest fun styles for working out or lounging in their days off.

Fabletics Is Kate Hudson’s Baby

Kate Hudson is the owner of Fabletics, and she is proud of what she has been able to accomplish since she opened the company only a few short years ago. Her ideas for designs are fantastic, and the way that she handles business has given her quite a bit of revenue to deal with. She is all about reverse showroom sales, as in favor of online selling.

 

The company has a million subscribers already, and that is growing every day. When women subscribe, they can have the fashions delivered right to the door. They will have the ability to accept it or send it back. This way they are getting only what they want.

 

Since the system that Kate Hudson gathers information about the customers, she already knows what women are looking for in a certain area. She then operates her physical stores by stocking only with items that will sell. Most of the customers that come in the store decide to join the club with Fabletics, and they are extremely happy for doing so. They want to look great, and they love the way the clothing fits them. They look forward to the next designs that Kate Hudson puts out so that they can purchase them as soon as possible.

 

Lots of great reviews are coming through about Fabletics and Kate Hudson on Krazy Coupon Lady, A Foodie Stays Fit and from Trust Pilot. Women are enjoying the designs, and the fact that they can look great economically, whether they are going out for casual or other attire. They are loving the line because it is something that they will wear because of the marketing that Kate Hudson does.

 

Women are very pleased with the cost of the clothing, and they are buying them for presents for other women they know too. They are telling their friends all about the company because they are very happy with it. The items are also very easy to clean, and that makes them even more desirable.

 

In the future, Kate Hudson will open more brick and mortar stores in various locations. The majority of her business will be held online because it is practical, and it offers her the ability to reach more customers quickly and easily.