It’s no secret that business models are evolving. Consumers have more buying choices than ever before. This means that companies either need to keep up or get left behind the businesses that are innovating. Fabletics has proven to be a huge innovator in the way that people purchase athletic wear. The membership model has taken ahold of every industry from shoes to razor blades. Fabletics has brought this to the athletic wear clothing industry and has garnered $250 million in sales and 200% growth in just a few short years. Fabletics is definitely on the rise and gaining new memberships daily. The company refuses to be stagnant and even recently announced it will be launching a line of athletic wear for plus size women.
What is the Power of the Crowd?
Fabletics uses the power of the crowd of fans in the digital world to build its reputation and to gain new members. Many people are likely to trust crowd-sourced reviews of many average people than one celebrity. These reviews build a level of trust that one endorsement couldn’t achieve. Most consumers check online reviews before purchasing something as small as a jar of peanut butter or a new type of bottled water. When looking to subscribe to a monthly membership, reviews are essential to gaining new members.
Why Fabletics Went Digital First
Fabletics has chosen to focus its strategy on digital rather than brick-and-mortar locations. With just a few stores in some of the country’s biggest shopping cities, Fabletics would rather bring the experience into its members’ homes and phones. Members have the ease of doing everything online and a few days later a great new athletic wear outfit arrives on their doorstep.
Kate Hudson’s Role with Fabletics
When Fabletics was founded in 2013, Kate Hudson was mainly focused on acting. She was approached by the owners of TechStyle Group to become the face of Fabletics. Kate Hudson embraced the idea but noted that she didn’t simply want to be the spokesperson for the brand; she wanted to be a true part of the team. Kate stated that she would never represent a company she didn’t wholeheartedly believe in and would wear herself on a frequent basis. She is involved in everything from social media strategy, to selecting styles, to overseeing major changes in customer service style. She even checks sales data on a weekly basis to always be in the know.
Another thing that helps Fabletics stand out from competitors is the unique Lifestyle Quiz on the company’s website. It is a simple and enjoyable quiz designed to learn about things like fashion preferences, workout style and, of course, sizing. Once the quiz is completed, everything you experience with Fabletics is totally tailored to your personal preferences, giving each person a unique experience. The Lifestyle Quiz is a wonderful first step to acquaint yourself with this brand on a meteoric rise!
The Academy of Art University formerly known as the Academy of Art College is located in San Francisco, California. It’s roots date back to 1929 and has been a institution of education for the creative and imaginative among us. It has continued to grow as students with a desire to share their ability to express themselves through art and design enroll and learn to hone their abilities.
At New York Fashion Week, students from there Academy of Art University were given a platform to display their creativity. During the school’s 21st runway showcase, ten of the recent BFA and MFA graduates had the opportunity to share their women’s wear and men’s wear collections. The range of talent among the diverse group of designers delighted the audience with the variety of ideas and craftsmanship among them. The variety and display of colors, textures and trends proved an exciting expression of ideas.
The Academy of Art University continues to grow the academic opportunities available to their students. They offer undergraduate and graduate courses, along with continuing education, high school completion programs and pre college courses. The university also offers several degrees online starting back in 2002.
Set in the heart of San Francisco, the Academy of Art University offers students the chance for urban living while continuing their eduction. Students will be inspired by the city around them. While learning and seeing real life examples of art displayed around them.
Each year in San Francisco the university gives students the chance to display their work. Seventy different shows are available to students and alumni to participate in at a variety of galleries around the city of San Francisco. They are the first school to be invited to display their work at the well known, New York Fashion Week, twice a year.
If you are considering attending the Academy of Art University, it’s easy to get started. Schedule a tour or visit the campus during an open house. They offer housing and dining facilities for their students, and financial aid is available to those who will take the time to apply. Continuing education and study abroad opportunities are also a great way to take advantage of getting an education through the Academy of Art University.
Academy of Art University is a private institution which operates as a for-profit organization. It was established in 1929 by Stephens R.S. as an Academy for Advertising art. It is an accredited institution. It includes both school based programs and online programs. Students can learn full time or part time.
Academy of Art University is a place where talent meets its discoverers. A new breed of talented personalities gets to be identified in the School of Fashion which showcase fashion during the New York Fashion Week. The school now prides itself in showcasing not ten, but 21 fashion showcases with the recent one held on 9th September 2017. This event took place at Skylight Clarkson Square.
In the event, there was a debut of five collections for womenswear and two for men. The designers who participated in the event enthralled the audience, some of whom are renown legends like Ms. J Alexander. The event was a presentation of the future of fashion would be. The participants showcase what they consider their vision for this industry. Jayne Foster commenting on the participants considers them to be “designers who will inspire the next generation of creatives.”
The work of Academy of Art University speaks for itself. Its alumni get to be nominated for the prestigious awards such as Oscar. This is not surprising given the designs presented in the fashion showcase at Skylight Clarkson Square.
The designers drew from diverse parts of the world including China. Designs were made from materials ranging from PVC and Vinyl and a combination of different materials. This work was presented by Zhou Hailun from China. On his part, Slezin Eden of Bay Area working on the inspiration of his life and what he loves took to vintage denim. His showcase presented the culture of individuality unique to San Francisco. From Los Angeles, Marie Lam’s inspiration was the emotions of the passing away of her aunt. She adopted luxury and softness in her materials. Rodriguez went traditional and took to embroidery combining machine and hand techniques. Shen from China was all about nature. Joanna Jadallah from Chicago was inspired by her ancestors who were exiles from Palestine. Klebanoff of New Jersey took her inspiration from the armor used by Japanese Samurai. Her designs also included their architecture and nature. Ryan Yu, China, was all about light and darkness. Shan, J’s appeal was Northwestern China.
Indeed, Academy of Art University can boast of its uniqueness. Its museum for automobiles which include a collection of vintage cars which are considered rare and most prized, the unique talents, including sport speak volumes about the achievements of the institution.
Not too many companies can say that they are taking on Amazon and winning, but that is exactly what Kate Hudson’s Fabletics has been doing for the last three years. Even though Amazon commands a staggering 20 percent of the online sales in fashion, Fabletics has amassed over $250 in sales in only a few years. These numbers appear to be growing, and this is quite an accomplishment considering the size and strength of competition in this crowded space.
Hudson was recently asked to comment on the success of her athleisure brand, and she says she owes it all to her membership platform and a shopping process known as reverse-showrooming. Unlike Amazon, the women who come to the Fabletics retail stores at the mall are in for a completely unique shopping experience. They sign-up for a free membership and follow-up with a Lifestyle Quiz that complements the membership. Women are not pressured by sales associates to buy, in fact, they are encouraged to simply try on the active-wear and workout apparel, making sure the find things that fit perfectly.
All the items that were worn in the retail store were added to the online profile of the consumer. Later when things are less hectic in the day, these same women return to the Fabletics website and continue shopping. Since they already know what sizes now look great on them, they can choose workout apparel that is in different colors or styles they want. There is no guess-work at this point because the shopper knows what looks great on their body and can now shop without worry. As a member of the Kate Hudson’s Fabletics website, shoppers get discounts and free shipping on all orders. This is part of the reason buyers are lining up to buy Hudson’s athleisure brand.
Consider that anyone who took the quiz gets a personal shopper too, just more in the way of exceptional treatment for customers who deserve more than what Amazon offers. Members at Amazon get to pay $79 a year for 2-day shipping, and nothing more. Fabletics members have a shopper choosing clothes for them once a month for consideration, nothing ships without the final approval of the buyer at Fabletics either. Women are raving about the ease in which they can get their hands on the latest fun styles for working out or lounging in their days off.
Kate Hudson is the owner of Fabletics, and she is proud of what she has been able to accomplish since she opened the company only a few short years ago. Her ideas for designs are fantastic, and the way that she handles business has given her quite a bit of revenue to deal with. She is all about reverse showroom sales, as in favor of online selling.
The company has a million subscribers already, and that is growing every day. When women subscribe, they can have the fashions delivered right to the door. They will have the ability to accept it or send it back. This way they are getting only what they want.
Since the system that Kate Hudson gathers information about the customers, she already knows what women are looking for in a certain area. She then operates her physical stores by stocking only with items that will sell. Most of the customers that come in the store decide to join the club with Fabletics, and they are extremely happy for doing so. They want to look great, and they love the way the clothing fits them. They look forward to the next designs that Kate Hudson puts out so that they can purchase them as soon as possible.
Lots of great reviews are coming through about Fabletics and Kate Hudson on Krazy Coupon Lady, A Foodie Stays Fit and from Trust Pilot. Women are enjoying the designs, and the fact that they can look great economically, whether they are going out for casual or other attire. They are loving the line because it is something that they will wear because of the marketing that Kate Hudson does.
Women are very pleased with the cost of the clothing, and they are buying them for presents for other women they know too. They are telling their friends all about the company because they are very happy with it. The items are also very easy to clean, and that makes them even more desirable.
In the future, Kate Hudson will open more brick and mortar stores in various locations. The majority of her business will be held online because it is practical, and it offers her the ability to reach more customers quickly and easily.