American Institute of Architecture Is At The Center Of Evolving Architecture

Robert A. Ivy, the EVP/CEO of American Institute of Architects (AIA), believes that architecture has evolved from building, design and construction to other areas. He believes that the health sector and disaster relief solutions are central to AIA’s success. Speaking to SDNet, Robert Ivy said that design has greatly impacted public health in the US. This is evident in the draining of swamps in Washington, DC and New York’s Olmsted design of Central Park. The design of Central Park enabled the eradication of substandard housing, thus improving public health. Non-communicable diseases like heart conditions and diabetes can be reduced by constructing buildings with stairs to promote exercise. While promoting health safety and welfare, architects consider basic design principles to ensure that buildings have access to sunlight, clean water and fresh air. They also choose materials that do not harm human health.

AIA has embarked on a ten-year project to create solutions and programs in sustainability, public health and resiliency to natural disasters in urban settings. They plan to achieve this objective by supporting university research with grants that will see them work on a community plan in an undisclosed international city. AIA plans to sponsor hackathons to support the development of phone apps. Robert Ivy posited that the plan is a great way to engage architects, engineers and designers to yield results. He explained that calorie tracking apps will measure calorie consumption in buildings. They are collaborating with other professionals outside the field to find more proof about the impact of buildings. Unlike in the past where architectural studies only focused on lighting, Mr. Ivy explained that AIA is targeting more sustained and critical researches to come up with better results.

The American Institute of Architects is a membership-based network of over 250 chapters, architect and design professionals who work to enhance the building and construction sector. Under his transformative leadership at AIA, Robert Ivy has been responsible for strengthening the organization through education initiatives, public outreach and advocacy. These crucial codes help members to serve clients effectively in this complex global era. Since joining AIA in 2011, Robert has transformed it to a responsive, proactive and influential organization. He has concentrated more on publicizing the value and relevance of architects. Previously, Ivy was the vice president & editorial director of McGraw-Hill Construction. He also worked as the Editor-in-Chief of Architectural Record Magazine where he helped the company achieve numerous publishing industry honors. Robert holds the designation of Master Architect honor, being the only architect selected from the 21st century. He speaks regularly on the role and importance of architects.

Bob Reina Harnesses Video Marketing Industry

Talk Fusion was something of a benchmark in the advent of video marketing for the internet. Video marketing, as hard as it is to believe nowadays, was once considered a luxury for companies to partake in. However, we have since learned that video marketing is pretty much one of the most important ways that a company can reach out and establish their brand. Talk Fusion, established by CEO Bob Reina, has turned video marketing into an artform over the past decade. Let’s meet Bob Reina and learn what brought him to take the steps that he did in order to turn Talk Fusion into the next big internet company. Learn more:


For Talk Fusion the truth is pretty fascinating: the company almost never existed. Bob Reina was comfortably ten years into a career as a police officer when he first heard of network marketing. Reina had been introduced to a network marketing executive while at an off-duty gig and it was there that the first seeds of entrepreneurial spirit would be planted into Reina’s mind. He would dwell on the concept of becoming his own boss for a few years before turning and actually establishing Talk Fusion.


The first Talk Fusion program, Video Email, was created out of necessity. Reina saw how important it was to be able to embed videos into emails for a marketing purpose but nobody offered that service. Partnering up with an old friend would lead Reina to making the product and releasing it as his flagship program. Talk Fusion came out and immediately hit a rhythm with marketing professionals. Reina said, “Success arrived pretty rapidly for us, because we created the right product at the right time.”


The key aspect to succeeding as a marketing executive, whether you are using Talk Fusion’s programs or marketing them yourself, is by being passionate and excited about the work that you are doing. For Bob Reina it was clear from Day 1 that he fundamentally believed in everything that Talk Fusion was creating. This led associates and potential customers to turn to Bob Reina’s work with enthusiasm as he himself was enthusiastic too.