Lori Senecal Leaves CP+B with Heightened Marketing Standards

Lori Senecal is the current CEO and President of Global Crispin Porter + Bogusky (CP+B). She incorporates modern technology in advancing marketing for her company. All the knowledge and skills she has is because of her incredible performance at McGill University during her studies.

Before making CP+B global through excellent product marketing, she worked at Kirshenbaum Bond Senecal, KBS as the President. Besides, she served in other global industries like American Express where she positively influenced the growth of the company. Also, she marketed for the Coca-Cola Company hence promoting their brands, reveals Ad Week. Also, she worked as the overall Chairlady and President at New York office of McCann Erickson.

Under her able leadership, CP+B she has employed ways of conducting effective digital marketing for the products that the company sells globally. In the light of exercise unmatched managerial skills, Lori Senecal has acquired profitable business deals for Global CP+B. Striking successful deals with American Airlines was one of her greatest advancements in the company.

As an influential female leader in the competitive world of business, Senecal has won many awards. Various organizations have presented with accolades due to her successful achievement in leadership. These awards include Quantum Leap Awards; Titanium Grand Prix Awards just to mention a few.

However, her time at CP+B is running out and she is soon relieving herself of her duties as the Global CEO. The company is, therefore, hoping that the change in leadership will not bring an effect in its operational standards. Another influential leader at CP+B, Richard Pinder has also issued his resignation letter. The firm is positive that this will not affect the operations at CP+B Global in London.

CP+B Global have already found a replacement for the post that was held by Lori Senecal at the firm. According to Bloomberg, the incoming President and Chief Executive Officer of the company, Danielle Aldrich is yet to take over product marketing effective immediately.

For Lori Senecal, she is confident that Danielle Aldrich is the perfect leader for the company judging from her commitments towards achieving success. The company will have to work harder to maintain the working standards put forward by Lori Senecal.

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Lori Senecal’s Legacy as CEO for CP+B

Lori Senecal has been the Global CEO for CP+B since March 2015. She has been instrumental in transforming CP+B into a global agency. Lori is, however, expected to exit from her role in the company at the end of this year. Lori has been responsible for overseeing CP+B’s growth and expansion while managing the agency’s nine international offices.

According to Fast Company, in October 2015, Lari Senecal made one of her biggest contribution to the firm by landing American Airlines. Her leadership prowess and focus helped to develop the agency, earning CP+B recognition from Advertising Age as being among “Creativity Innovators of the Year” while at the same time naming Lori among top four “Agency Executives to Watch” in 2016. She approached leadership with visions and the determination to ensure their actualization with tangible results.

Senecal is a pioneer in creating innovative advertising techniques. She also specializes in innovative technology solutions, which solve business problems. CP+B have continued to provide world-class results for clients by use of new and broad creative toolbox that fully utilize technology, and Senecal has ensured that the firm maintains its status in the industry. She believes in the use of communication to enhance productivity in innovative strategies as well as building solutions that drive the firm forward. During her tenure at CP+B, Lori ensured international consistency and strengthened the local position of the agency.

About Lori Senecal

Lori graduated from McGill University with a Bachelor’s degree in marketing and finance. She served as President of McCann Erickson in New York where she helped major brands like Xbox and Coca-Cola in developing successful advertising campaigns. Lori also served as Global Chairman and CEO of KBS where she managed to grow it from a 250-person agency to over 900 people.

Lori Senecal has been the Global CEO for CP+B for two years. She has received an award from AWNY Game Changer Awards with a Quantum Leap for leadership and innovation. Senecal also served at Ad Council Board of Directors and the 4A’s as a member.

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