Talk Fusion was something of a benchmark in the advent of video marketing for the internet. Video marketing, as hard as it is to believe nowadays, was once considered a luxury for companies to partake in. However, we have since learned that video marketing is pretty much one of the most important ways that a company can reach out and establish their brand. Talk Fusion, established by CEO Bob Reina, has turned video marketing into an artform over the past decade. Let’s meet Bob Reina and learn what brought him to take the steps that he did in order to turn Talk Fusion into the next big internet company. Learn more: https://www.facebook.com/TalkFusion/videos/2963037773434/
For Talk Fusion the truth is pretty fascinating: the company almost never existed. Bob Reina was comfortably ten years into a career as a police officer when he first heard of network marketing. Reina had been introduced to a network marketing executive while at an off-duty gig and it was there that the first seeds of entrepreneurial spirit would be planted into Reina’s mind. He would dwell on the concept of becoming his own boss for a few years before turning and actually establishing Talk Fusion.
The first Talk Fusion program, Video Email, was created out of necessity. Reina saw how important it was to be able to embed videos into emails for a marketing purpose but nobody offered that service. Partnering up with an old friend would lead Reina to making the product and releasing it as his flagship program. Talk Fusion came out and immediately hit a rhythm with marketing professionals. Reina said, “Success arrived pretty rapidly for us, because we created the right product at the right time.”
The key aspect to succeeding as a marketing executive, whether you are using Talk Fusion’s programs or marketing them yourself, is by being passionate and excited about the work that you are doing. For Bob Reina it was clear from Day 1 that he fundamentally believed in everything that Talk Fusion was creating. This led associates and potential customers to turn to Bob Reina’s work with enthusiasm as he himself was enthusiastic too.