Lori Senecal is the current CEO and President of Global Crispin Porter + Bogusky (CP+B). She incorporates modern technology in advancing marketing for her company. All the knowledge and skills she has is because of her incredible performance at McGill University during her studies.
Before making CP+B global through excellent product marketing, she worked at Kirshenbaum Bond Senecal, KBS as the President. Besides, she served in other global industries like American Express where she positively influenced the growth of the company. Also, she marketed for the Coca-Cola Company hence promoting their brands, reveals Ad Week. Also, she worked as the overall Chairlady and President at New York office of McCann Erickson.
Under her able leadership, CP+B she has employed ways of conducting effective digital marketing for the products that the company sells globally. In the light of exercise unmatched managerial skills, Lori Senecal has acquired profitable business deals for Global CP+B. Striking successful deals with American Airlines was one of her greatest advancements in the company.
As an influential female leader in the competitive world of business, Senecal has won many awards. Various organizations have presented with accolades due to her successful achievement in leadership. These awards include Quantum Leap Awards; Titanium Grand Prix Awards just to mention a few.
However, her time at CP+B is running out and she is soon relieving herself of her duties as the Global CEO. The company is, therefore, hoping that the change in leadership will not bring an effect in its operational standards. Another influential leader at CP+B, Richard Pinder has also issued his resignation letter. The firm is positive that this will not affect the operations at CP+B Global in London.
CP+B Global have already found a replacement for the post that was held by Lori Senecal at the firm. According to Bloomberg, the incoming President and Chief Executive Officer of the company, Danielle Aldrich is yet to take over product marketing effective immediately.
For Lori Senecal, she is confident that Danielle Aldrich is the perfect leader for the company judging from her commitments towards achieving success. The company will have to work harder to maintain the working standards put forward by Lori Senecal.